Retail Leaders Reveal Expertise Priorities, Potential and Challenges for Omnichannel Shops of the Future

ZURICH, June 28, 2022 /PRNewswire/ — Scandit, the chief in sensible knowledge seize, has launched analysis revealing how expertise will change the face of buyer, worker and retailer operations experiences within the subsequent two years. Scandit surveyed retail leaders throughout Europe and located that greater than half (51%) imagine the first position of the bodily retailer shall be an online-offline hybrid, with 64% citing challenges in differentiating themselves from their competitors as the largest barrier to delivering this expertise.

The retail leaders, representing the most important grocery, DIY, sports activities and client electronics manufacturers within the area, see retailer operations expertise as crucial to reaching their enterprise targets. 41% said that expertise is shifting in direction of enhancing the client expertise, whereas 36% imagine the core way forward for retailer operations expertise lies in mixing on-line and offline experiences collectively.

The analysis additionally highlighted the potential challenges that come alongside the implementation of expertise into retailer operations. 68% cited integration with present methods as their largest concern. The expertise retailer associates have with expertise can be inflicting points, with 48% noting this as their greatest problem and 45% battling out-of-date {hardware}.

Samuel Mueller, CEO at Scandit, mentioned: “The analysis highlights the significance of expertise to bridge the hole between the digital and bodily worlds. It’s important to supply retailer associates with absolutely useful and acquainted expertise, enabling them to reinforce retailer operations that assist present a seamless buyer expertise. If retail leaders can successfully prolong the net expertise in-store, the differentiated providing that they want could be achieved.”

Challenges throughout differentiation, connecting with prospects and integrating methods

The largest problem for these surveyed is the right way to create a differentiated expertise, with half of all respondents aiming to develop or enhance the human-to-human connection. Understandably, the non-public contact between employees and prospects is considered as important by 100% of leaders with a gross sales focus.

Some have completely different views as to the way forward for the bodily retail retailer, with 18% of all respondents believing the way forward for the bodily retailer will solely be an interactive, model expertise hub, supporting an e-commerce presence. A minority of 8% imagine that retailer operations expertise is evolving in direction of utilizing drones and robots, though 31% imagine that these automated instruments will ultimately turn out to be an important expertise in fulfilling omnichannel duties.

Nonetheless, the info factors to difficulties in creating these significant connections. Respondents rank retailer affiliate coaching (39%) inside their high 5 challenges general. It is clear that by offering higher assist and coaching for his or her workers to work together extra successfully with prospects, retail leaders can create stronger buyer interactions with extremely engaged and absolutely educated employees — 89% take into account this necessary or essential within the retailer of the longer term.

Expertise that’s simply built-in, akin to sensible knowledge capture-powered apps on sensible units somewhat than costly and cumbersome single-purpose scanners, allow retailer associates to realize a number of targets. They’ll entry real-time knowledge, assist crucial retail operations, like inventory administration, in addition to ship customer-facing duties like clienteling or mPOS. As sensible units are acquainted and straightforward to make use of, new recruits could be onboarded and set to work simply.

The analysis means that retailers must upscale their expertise with a transparent want to enhance buyer expertise and ship true omnichannel purchasing. Over half (52%) see managing and updating legacy expertise methods as key to reaching this purpose. As well as, 39% of retail leaders state that having too many instruments to select from is without doubt one of the greatest challenges with at the moment’s retailer operations expertise.

Samuel Mueller added: “Fulfilling omnichannel duties is important, however retail leaders face challenges in selecting the best instruments. It seems many have been struck with ‘paralysis by evaluation’, unable to decide on the appropriate instruments and expertise as a result of overwhelming quantity obtainable. Retailers clearly have a necessity for progressive expertise that integrates simply into present expertise and functions.”

The retail leaders detailed which crucial operational duties wanted probably the most technological help: managing stock is cited by 57% as the largest problem, whereas 53% battle with shelf administration. 49% additionally need help with clienteling, and 36% require assist with order selecting.

Efficient use of information, single machine methods

The necessity to enhance retailer operations expertise is evident from the analysis, as 63% of retail leaders suppose knowledge administration methods will be important for fulfilling omnichannel duties. If leaders can combine knowledge administration methods, they will faucet into helpful knowledge, gaining real-time visibility of offline and on-line stock, and different crucial retail operations like shelf administration and worth checking.

Half of respondents (49.5%) imagine multi-purpose units will energy omnichannel methods. When requested what they felt have been the principle advantages of equipping retailer associates with smartphones and sensible units at scale, 63% cited their use for quite a lot of duties (single machine methods). Over half (55.5%) mentioned affordability and scalability have been deciding elements. With single units and the appropriate supporting expertise, retail associates could be geared up with important buyer and stock knowledge, permitting them to ship a seamless buyer expertise that leads to improved loyalty and better income.

In regards to the survey

Scandit surveyed 111 retail leaders from main retail manufacturers throughout Europe between December 2021 and February 2022. C-level executives and administrators in IT, operations, gross sales, and innovation from the most important retailers in grocery, DIY and residential enchancment, reward outlets, sports activities/pastime shops and client electronics shops supplied insights into how and the place expertise will change the face of retailer operations over the subsequent 12-24 months.

About Scandit

Scandit is the chief in sensible knowledge seize giving superpowers to employees, prospects and companies by offering actionable insights and automating end-to-end processes. Our Sensible Knowledge Seize platform allows sensible units, akin to smartphones, drones, digital eyewear and robots to work together with bodily objects by capturing knowledge from barcodes, textual content, IDs and objects with unmatched pace, accuracy and intelligence.

Scandit precisely scans as much as 3x sooner than devoted scanners in difficult gentle or at angles, on broken labels, throughout a number of codes on any sensible machine. We allow innovation that delivers important value financial savings, will increase worker retention and buyer loyalty. Scandit companions with prospects at each step with trials, resolution design, integration and buyer success assist included.

Go to to study why market leaders throughout retail, transport and logistics, healthcare and manufacturing like Instacart, Levi Strauss & Co., Sephora, NHS and FedEx belief us.

Editorial Contacts

LEWIS UK for Scandit 
[email protected] 
+44 207 802 2626

SOURCE Scandit